The members of the Applied Thinking team are committed to deliver complete, innovative solutions as part of every client engagement. We strive to learn about your business, not just answer specific questions. By challenging the status quo, we provide fresh perspectives on your issues.

We have seen the world from the perspective of the manufacturer as well as the consultant. Our experience covers a wide range of product categories, encompassing consumer package goods, durables, pharmaceuticals, and financial services. Our educational training is equally broad, drawing from the behavioral and natural sciences, as well as management.

However, what really sets the Applied Thinking team apart is a passion for solving tough problems in new ways. When coupled with our intense curiosity and an interest in your business, the efforts yield breakthrough thinking that ignites your marketing strategy and execution.
John has more than 25 years of experience in analytical consulting and product development with leading marketing information companies. Prior to starting Applied Thinking, John headed the product development function at MMA, where he also had senior management responsibility for major accounts. Previously, he served as Chief Development Officer at Applied Information for Marketing (AIM), a company that provided price/promotion planning software and analytical consulting services.He has also held senior management positions at AC Nielsen and Information Resources. In addition, he has a clear understanding of business issues from a client perspective, having served as head of marketing analytics at Cadbury Schweppes Americas Beverages.

His experience covers a wide range of verticals, including consumer products, financial services, and retail. He has addressed issues relating to promotion, advertising, and pricing strategy as well as product positioning and new product assessment for major corporations as well as smaller companies. His consulting experience combined with an in-depth knowledge of modeling and analytical methods provides a practical orientation to the development of quantitative marketing solutions.

John holds a BS in Psychology from Fordham, an MBA in Marketing from NYU (Stern), and has done doctoral work in Social Psychology and Psychometrics at Cornell.
John Manuli, President / Founder

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