What kind of company is Applied Thinking?

Some of our clients view us as management consultants since we solve tough, ill-defined business problems. To others, we appear to be a research company given our use of advanced marketing science methods.

The hybrid nature of our activities reflects what we truly are ... a marketing think tank.

We test strategic thinking in its early stages, enabling management to reduce the risk associated with in-market execution. With a blend of strong conceptual models, advanced quantitative methods, idea-generating techniques, and solutions-oriented technology, Applied Thinking provides the means to simulate, predict and prepare for the outcomes of tomorrow's marketing actions.

At Applied Thinking, our work reflects a single-minded goal ... to help companies turn innovative ideas into growth-oriented, profitable marketing strategies.
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